The advent of social media technology initiated new approaches to economic develo pment where stakeholders across business terrains are engaged in con sensus building and implementation processes to survive in a highly competitive business environment. Today, everything has gone digital, and the traditional business approach is no longer enough to take the local product/services to a global level. The di ffusion of social web globally has raised questions about whether these new technologies could be used more proactively to improve the economy of society for sustainability. Hinged on the Technological Acceptance Model and Technological Determinism, the st udy investigates how social media technology has impacted on the Nigerian business terrain for sustainable economic development and its militating factors. Personal in-depth interviews wer econducted on some key business executives in Okota, Lagos and Emene, Enugu metropolis to investigate their perceptions of the extent, potentials and prospects of social media deployment for sustainable business develop ment. Findings reveal that social me dia is making impact sin Nigerian businesses, though at a minimum ra te due to issues of media literacy, phobia and access. The study recommends that private business owners and their employees be trained on the use of social media adoption for economic sus tainability.
Morah, D. N., Ekwenchi, O. C., & Chiaha, A. I. (2019). Fears and Realities: Investigating Social Media Use for Sustainable Economic Development in Nigeria. Transdisciplinary Agora for Future Discussions Journal, 1(1), 22–33. https://journal.taffds.org/articles/fears-and-realities-investigating-social-media-use-for-sustainable-economic-development-in-nigeria-6-22
Morah, Doris Ngozi, et al. “Fears and Realities: Investigating Social Media Use for Sustainable Economic Development in Nigeria.” Transdisciplinary Agora for Future Discussions Journal, vol. 1, no. 1, 2019, pp. 22–33. https://journal.taffds.org/articles/fears-and-realities-investigating-social-media-use-for-sustainable-economic-development-in-nigeria-6-22.
Morah, Doris Ngozi, Ogochukwu C. Ekwenchi, and Alexander Ifeanyichukwu Chiaha. 2019. “Fears and Realities: Investigating Social Media Use for Sustainable Economic Development in Nigeria.” Transdisciplinary Agora for Future Discussions Journal 1 (1): 22–33. https://journal.taffds.org/articles/fears-and-realities-investigating-social-media-use-for-sustainable-economic-development-in-nigeria-6-22.
Morah, D.N., Ekwenchi, O.C. and Chiaha, A.I. (2019) ‘Fears and Realities: Investigating Social Media Use for Sustainable Economic Development in Nigeria’, Transdisciplinary Agora for Future Discussions Journal, 1(1), pp. 22–33. Available at: https://journal.taffds.org/articles/fears-and-realities-investigating-social-media-use-for-sustainable-economic-development-in-nigeria-6-22 (Accessed: 27 September 2026).
D. N. Morah, O. C. Ekwenchi, and A. I. Chiaha, “Fears and Realities: Investigating Social Media Use for Sustainable Economic Development in Nigeria,” Transdisciplinary Agora for Future Discussions Journal, vol. 1, no. 1, pp. 22–33, Mar. 2019.
Morah DN, Ekwenchi OC, Chiaha AI. Fears and Realities: Investigating Social Media Use for Sustainable Economic Development in Nigeria. TAFFD's J. 2019;1(1):22-33. Available from: https://journal.taffds.org/articles/fears-and-realities-investigating-social-media-use-for-sustainable-economic-development-in-nigeria-6-22